Dir. Marketing Technology Transformation

Company: braintreepayments.com
Location: New York
Posted on: October 31, 2024

Job Description:

The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do.Job Description Summary:The Marketing Technology Transformation Leader drives the implementation and optimization of transformative marketing technology initiatives. This role bridges marketing and IT teams, focusing on leveraging AI and automation capabilities to enhance data-driven strategies and marketing operations to maximize investment.Responsibilities:The ideal candidate will possess a strong understanding of marketing technology, AI, and automation. They should demonstrate the ability to blend business acumen, technological expertise, and creativity. Experience leading and inspiring teams while driving transformative initiatives in a matrixed organization is essential, as is proficiency in data analysis and interpretation for strategic decision-making. Excellent stakeholdering, communication and collaboration skills are crucial for success in this role.Qualifications and Requirements:

• Bachelor's degree in marketing, business administration, computer science, or a related field; relevant certifications (e.g., project management, marketing technology) are a plus.
• 15+ years of experience in marketing operations, marketing technology implementation, or digital transformation initiatives.
• Proven experience in deploying Marketing Technology programs that radically transform the way marketing executes and measures end-to-end campaigns.
• Strong understanding of marketing technologies, platforms, and data management practices, including marketing automation, CRM, CDP, analytics, and related tools.
• Project management skills and experience in executing cross-functional technology initiatives.
• Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.Preferred Qualifications:
  • Technical proficiency: experience working with Adobe, content management systems (CMS), digital asset management (DAM) platforms, and other marketing technology.
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Keywords: braintreepayments.com, Milford , Dir. Marketing Technology Transformation, IT / Software / Systems , New York, Connecticut